2021 was another transformative year for the fast-moving world of app marketing. The global shift toward mobile continued as more users than ever turned to apps for entertainment, information, and completing essential daily tasks.
The mobile app ecosystem continued to thrive, demonstrating how robust and adaptable the app marketing industry is and how adept advertisers and developers are at finding and retaining audiences in markets across the globe.
In 2021, consumer spend on mobile apps reached US$170 billion, marking a 19% increase from 2020. Ad spend also reached a record US$288 billion and is predicted to grow to $336 billion in 2022. The mobile app industry is bigger than ever and shows no signs of
slowing down as consumer reach broadens and the quality of services offered continues to exceed expectations — and revolutionize to meet diverse demands.
In 2022, the competition is fierce, but the opportunity is exponential. This report draws on internal data and expert industry analysis to provide marketers with the insights needed to drive performance and empower a comprehensive understanding of audiences via actionable data.
“The mobile app marketing industry has continually demonstrated its ability to take on challenges and
Simon Dussart,
distinguish itself via adaptability and rigorous dedication to quality. Apps not only provide outstanding, globally leading entertainment formats and convenient ways to complete tasks that enhance our daily lives, but they also solve problems and empower users in markets all around the world. 2022 will continue to pose challenges, but also it’s a year of opportunity, as the need and want for apps is more pronounced than ever.”
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